Many street-wear brands have come along only to disappear after a short-lived run, but Supreme has remained as consistent as they come while continuously expanding its reach. Founded in 1994 by James Jebbia, Supreme, which was also the namesake of the brands' flagship skateboarding shop on Lafayette Street in downtown Manhattan, has grown from a mom-and-pop style operation to an industry titan.
The influence of the skateboard brand is evidenced by their frequent collaborations with some of the biggest names in the world. In 2016, Supreme is one of the hottest clothing lines in hip-hop, with artists like Kanye West, Tyler, The Creator, Chris Brown, and Nas all sporting theirs. In an era where longevity is scarce, Supreme continues to hold the crowd as one of the most coveted brands in the game -- and looks to hold that title for years to come.