Sean "P. Diddy" Combs is known for his "Can't Stop, Won't Stop" mantra, which has served him well over the years when it comes to handling his business. After conquering the music industry with Bad Boy Records, the fly guy with Harlem roots turned his focus to the fashion industry by launching a clothing line called Sean John in 1998.
The brand, which debuted with a men's sportswear collection for the spring 1999 season, instantly became a hot item for those aspiring to the glitzy lifestyle that P. Diddy and Bad Boy embodied while also earning respect within the fashion community.
Sean John was awarded the CFDA Men's Designer of the Year award in 2004. SJ has raked in over $500 million dollars in annual revenue at its peak. Puff’s brand has done what other hip-hop inspired clothing lines haven’t done, and that maintains its integrity as a fashion house rooted in urban culture while also being lauded by the fashion world's elite -- placing the brand in a class of its own